Within the field of irregular building shapes and forms, the purity of a classic geometric object – the square – generates an unmistakable, unique and timeless identity for the city of Milan and for the district of Gioia. The ambition of the project is to provide a prestigious and comprehensive social and urban experience which keeps up with the times and with the changes in technology and human relationships.
State Concept Design
Location Milan, Italy
Customer COIMA SGR s.p.a.
Area 32.000 mq
The design of the GIOIA20 retains the sense of integrity and exhibits strong presence while providing the image of openness. The project imagines a VERTICAL VILLAGE, a power station, whose components constantly adapt themselves to the changes of the environment. The vertical village reflects on what gives meaning and substance to a successful, healthy, competitive and responsible community by offering quality design to smart ideas.